Retailer Spotlight | Tottini

June 14, 2012

When we first launched in 2008, we met two amazing women - Melissa M and Melissa V at the ABC Kids Expo.  When they came to our booth, we knew right away their store would be the type of store that we would love to be in - they had the pulse of the moms and the discerning eye for up and coming brands.  Needless to say, I was beyond thrilled, when they placed an order with us - our very first order!!

We love tottini so we're super excited that we get to share their story with you this week -

How long has your store been around?  Tottini opened in August 2006 and e-commerce site launched in early 2007.

What motivated you to open a baby store?  There were no stores in Seattle that had the type of modern baby products that we wanted for our own homes.  Both Melissa and I had kids under the age of two and were ready for career changes.  We wanted to offer a retail environment that not only had modern, sustainable products; but also equally important was to provide a shopping environment that was family friendly and offered exceptional customer service.

What inspired the name of your store?   We are ALWAYS asked this question!  There's not a lot to it, we wanted a fun and playful name that embodied modern, kids and family.  We tried out many names from family, friends, and nameless others, and finally decided on tottini.  Melissa's sister-in-law, Constance Van Flandern, actually came up with the name and logo.  She sent it over exactly as it looks now, and we loved it!

What best describes your store's personality?  We like to think of tottini as unique, fun, bright, and modern.  That pretty much covers it.

What's your favorite ZoLi product?  We love all the ZoLi products!!  If we have to choose, we've always loved the original Zoli on-the-go.  It has so many uses.  It can be used for formula, snacks, and even an older child's school lunch- we love products that are versatile.

What's your favorite song?  Let's just say we've listened to a lot of Coldplay and Moby over the last five and half years...


We like the same music!!  I knew there had to be another reason why we love you guys : )  If you are ever in Seattle, you'll have to stop by tottini and say that ZoLi sent you.


259 Yale Avenue North

Seattle, WA 98109





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